140 Perth: 'Maarakool'

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My Role

In 2022, 140 Perth launched one of their biggest initiatives yet: a physical space for Whadjuk Noongar storytelling and a supporting campaign to promote the project.

 

After helping to develop the strategic direction for the project, I collaborated with the creative team, cultural advisors and clients to help develop a powerful body of work entitled Maarakool (translation: with the hands) that became a poignant acknowledgement of Noongar culture within Perth’s pulsing city hub.

Copyright Block Branding 2022. Case study and all creative written/created by Block Branding. Permission has been provided for its inclusion in this case. Please note that I do not claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Campaign Director and Marketing Manager in my ability to facilitate effective marketing platforms.