Technology: Google Analytics (GAIQ) Google Ads CMS (Wordpress, Wix, Squarespace) Digital Marketing, EDM & Social Tools
Channels: Content Digital Social Media Television Radio Direct Press Print Ambient Media Outdoor
Freelance Senior Advertising & Marketing Consultant, Perth
I have worked for a variety of NFP organisations and start-ups including Silver Chain and Leading Youth Forward to provide strategic marketing recommendations and find opportunities to meet and excel business objectives.
Digital Account Director (Contract), Rare Advertising, Perth
July 2017-November 2017
Coordinated digital marketing initiatives and provided strategic cross-channel integration, recommendations and opportunities to achieve objectives and accelerate business results Conceptualised and delivered custom social media and content engagement and growth strategies. Coordinated campaign financials, including budget, estimates, monthly forecasts and invoicing.
Consistently surpassed monthly KPIs by proactively executing numerous key projects and digital advertising campaigns across the portfolio, from initial scope and strategy through to creative production, delivery and performance analysis.
Social & Content Account Director (Contract), Publicis Media, Melbourne
October 2016 - March 2017
Managed all team strategic and creative output, production and administration across client portfolio. Professionally developed and mentored a team of interns and account executives. Developed strong relationships with internal and external stakeholders to help foster an integrated approach to each brief.
Key Client: Lion Dairy & Drinks
Led social and content strategy, campaigns and community management which exceeded all monthly targets for Lion Dairy & Drinks account which included 10 FMCG brands across the portfolio.
Implemented monthly brand reviews and analysis tracking business performance against overall strategic objectives using measurement platforms such as Social Tools, Facebook Insights, and Google Analytics.
Freelance Advertising Account Director, Sydney
May 2016-September 2016
Coordinated national integrated campaigns and marketing strategies for clients including Kellogg’s (Special K and Sultana Bran) at JWT, Sydney as well as Woolworths at M&C Saatchi, Sydney. Engaged with internal and external stakeholders to foster new business opportunities and positive working relationships. Tracked and coordinated campaign finances including budgets, estimates, quarterly forecasts and invoices.
Key Clients: Kellogg’s Woolworths
Senior Advertising Account Manager, Clemenger BBDO, Sydney
March 2015-April 2016
Key client contact who leveraged multiple media channels to develop successful national and global campaigns that achieved positive client results. Managed all financial aspects of client portfolio. Delivered post-campaign analysis and ongoing reporting to stakeholders using measurement tools such as Google Analytics.
Key Clients: Toshiba Australia & NZ Telstra
Campaign lead in developing successful global campaigns for Telstra, including the advocacy campaign for their ‘Real Time Data Alerts’ initiative, which resulted in 1.2million activations.
Freelance Senior Advertising Account Manager, Sydney
March 2014-March 2015
Managed integrated campaigns, business pitches and marketing strategies in local and national markets for Tier One clients, partnering with agencies including MediaCom, BWM Dentsu, Rapp (DDB Group), and Ogilvy Australia.
Key Clients: NBN Co Westpac Stockland
Produced several new national and international business pitches for Woolworths, Bayer and Nestle for MediaCom, praised by the CEO Mark Pejic as some of the agency’s best project collaborations.
Marketing & Partnerships Manager (Contract), Project3, Perth
August 2013-February 2014
Executed brand strategy development and extensive marketing, communications, advertising, and social media initiatives. Procured media collateral, and led acquisition and contract management of new sponsors.
Key Clients: Warren Jones Sailing (Kiteracing Oceanic Championships) Volleyball WA
Elevated audience engagement and event patronage at the international Kiteracing Oceanic Championships event.
Increased usability and functionality of all digital media and content, including social media strategy and implementation, content management systems (Wordpress) and online newsletters.
Advertising Account Manager, The Brand Agency, Perth
June 2009-February 2013
Developed and managed fully integrated campaigns and marketing strategies, and engaged multiple marketing channels to develop client brand, reach an evolving audience base, and elevate brand perception to support marketing and commercial goals.
Key Clients: LandCorp The Sunday Times Perth Zoo Perth Now CCIWA Alinta Gas WARL
Led award-winning campaigns:
Agency Client Coordinator, Scoop Magazine, Perth
September 2008-April 2009
Marketing and Communications Officer, IPAA WA, Perth
January 2008-September 2009
Communications Associate, Scotia Capital, Toronto
March 2007-October 2007
Education & Certifications
Master of Marketing
RMIT University, Melbourne
Bachelor of Commerce (BComm) & Bachelor of Arts (BA)
University of Western Australia (UWA), Perth
Majors in Marketing, English & History
The Communications Council
Account Management (DUX Award)
Google Analytics Individual Qualification (GAIQ) (Aug 2019)
Google Ads Fundamentals (Nov 2019)
Google Ads Search Certification (Dec 2019)
Marketing and Publicity Manager, Leading Youth Forward, Perth
March 2013-May 2014
Coordinated all internal / external publicity, events, advertising and marketing communication activities promoting the charity’s aims and community profile. Managed multiple tasks and designed an extensive marketing framework, social media strategy and brand-new website, including content. Wrote press releases, liaised with media stakeholders.
Teen Mentor, Leading Youth Forward, Perth
Leader/Volunteer, Uni Camp for Kids, Perth
Campaign & Integrated Marketing Management
Agency Account Management & Client Service
Content Marketing & Production
Social Media Marketing, Strategy and Community Management
Web Content Management & Development
SEO & SEM/PPC/Google Ads
Google Analytics Certified
Project & Program Management
Client, Stakeholder, Partners & Executive Relationship Management
Team Leadership, Mentorship & Coaching
Problem Solving Skills
Workflow, Production Process Coordination
Budget & Resource Control
Excellent Communication, Interpersonal & Presentation skills
Data Analysis & Reporting
Telstra: Led and developed successful advocacy campaign for ‘Real Time Data Alerts’ initiative, resulting in 1.2m activations.