About Me
Advertising is so much more than a career for me. I am, and will always continue to be, absolutely fascinated by the impact that it has on our daily lives, and thus strive to learn as much as I can about it. Having already gained over 13 years of practical experience, I continue to be inspired by the creativity inherent within the industry and the new channels that are emerging.
I am now an accomplished Advertising and Marketing specialist offering integrated marketing and account direction across a vast array of different platforms and media channels, but am always eager and strive to learn new skills.
With many years of industry experience in Toronto, Perth, Sydney and Melbourne, I am now seeking my next challenge in my career. I have worked on a vast array of local, national and international clients and have managed numerous integrated campaigns through to delivery that have gone on to win many local and national awards. I have experience in both traditional and digital media and am always pushing my clients and colleague’s to think ‘outside the box’ and utilise non-traditional and content driven channels and ideas to make an impact.
My passion is campaign development and management, in particular working with clients and partners to develop strategies and collaborate with and inspire multiple teams to deliver and produce the best possible solution. I like nothing more than a business challenge to tackle the status quo and I always strive to find new ways to be more effective for the benefits of my clients. I also have extraordinary attention to detail, meticulously organised and take great pride in the work that I do. I am an incredibly passionate and easy-going person and feel incredibly lucky to be working in an industry that both fascinates and challenges me.
I have never been afraid to take a risk when I know the outcome is worth fighting for and am not afraid to work hard to achieve it. With experience of managing various different teams, as well as fostering relationships with external stakeholders, clients and partners, I am confident that I am able to inspire and motivate others to do the same.
I am now available in Perth for any permanent or freelance opportunities. I would also consider working remotely and am happy to offer my services to help you in your marketing efforts, whether it be for a one-off strategy or campaign, ongoing social media or marketing management or even a one-off project or task to help you in your time of need.
Should you need any help, or would like to talk to me about any opportunity, please feel free to contact me.
“Choose a job you love, and you will never have to work a day in your life.” Confucious
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Technology: Google Analytics (GAIQ) Google Ads CMS (Wordpress, Wix, Squarespace) Digital Marketing, EDM & Social Tools
Channels: Content Digital Social Media Television Radio Direct Press Print Ambient Media Outdoor
Work Experience
Freelance Senior Advertising & Marketing Consultant, Perth
November 2017-Present
I have worked for a variety of NFP organisations and start-ups including Silver Chain and Leading Youth Forward to provide strategic marketing recommendations and find opportunities to meet and excel business objectives.
Digital Account Director (Contract), Rare Advertising, Perth
July 2017-November 2017
Coordinated digital marketing initiatives and provided strategic cross-channel integration, recommendations and opportunities to achieve objectives and accelerate business results Conceptualised and delivered custom social media and content engagement and growth strategies. Coordinated campaign financials, including budget, estimates, monthly forecasts and invoicing.
Selected Highlight:
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Consistently surpassed monthly KPIs by proactively executing numerous key projects and digital advertising campaigns across the portfolio, from initial scope and strategy through to creative production, delivery and performance analysis.
Social & Content Account Director (Contract), Publicis Media, Melbourne
October 2016 - March 2017
Managed all team strategic and creative output, production and administration across client portfolio. Professionally developed and mentored a team of interns and account executives. Developed strong relationships with internal and external stakeholders to help foster an integrated approach to each brief.
Key Client: Lion Dairy & Drinks
Selected Highlights:
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Led social and content strategy, campaigns and community management which exceeded all monthly targets for Lion Dairy & Drinks account which included 10 FMCG brands across the portfolio.
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Implemented monthly brand reviews and analysis tracking business performance against overall strategic objectives using measurement platforms such as Social Tools, Facebook Insights, and Google Analytics.
Freelance Advertising Account Director, Sydney
May 2016-September 2016
Coordinated national integrated campaigns and marketing strategies for clients including Kellogg’s (Special K and Sultana Bran) at JWT, Sydney as well as Woolworths at M&C Saatchi, Sydney. Engaged with internal and external stakeholders to foster new business opportunities and positive working relationships. Tracked and coordinated campaign finances including budgets, estimates, quarterly forecasts and invoices.
Key Clients: Kellogg’s Woolworths
Selected Highlights:
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Project managed the ‘That’s why I pick Woolies’ brand relaunch and the Woolworths Olympics sponsorship campaign which yielded 31% uplift in incremental sales of promoted products during the campaign.
Senior Advertising Account Manager, Clemenger BBDO, Sydney
March 2015-April 2016
Key client contact who leveraged multiple media channels to develop successful national and global campaigns that achieved positive client results. Managed all financial aspects of client portfolio. Delivered post-campaign analysis and ongoing reporting to stakeholders using measurement tools such as Google Analytics.
Key Clients: Toshiba Australia & NZ Telstra
Selected Highlights:
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Managed the highly-regarded ‘Made in 17 Hours’ and ‘Every Feature is Its Best’ retail campaigns for Toshiba Australia, resulting in $42.5m in earned media for the client.
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Campaign lead in developing successful global campaigns for Telstra, including the advocacy campaign for their ‘Real Time Data Alerts’ initiative, which resulted in 1.2million activations.
Freelance Senior Advertising Account Manager, Sydney
March 2014-March 2015
Managed integrated campaigns, business pitches and marketing strategies in local and national markets for Tier One clients, partnering with agencies including MediaCom, BWM Dentsu, Rapp (DDB Group), and Ogilvy Australia.
Key Clients: NBN Co Westpac Stockland
Selected Highlight:
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Produced several new national and international business pitches for Woolworths, Bayer and Nestle for MediaCom, praised by the CEO Mark Pejic as some of the agency’s best project collaborations.
Marketing & Partnerships Manager (Contract), Project3, Perth
August 2013-February 2014
Executed brand strategy development and extensive marketing, communications, advertising, and social media initiatives. Procured media collateral, and led acquisition and contract management of new sponsors.
Key Clients: Warren Jones Sailing (Kiteracing Oceanic Championships) Volleyball WA
Selected Highlights:
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Elevated audience engagement and event patronage at the international Kiteracing Oceanic Championships event.
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Increased usability and functionality of all digital media and content, including social media strategy and implementation, content management systems (Wordpress) and online newsletters.
Advertising Account Manager, The Brand Agency, Perth
June 2009-February 2013
Developed and managed fully integrated campaigns and marketing strategies, and engaged multiple marketing channels to develop client brand, reach an evolving audience base, and elevate brand perception to support marketing and commercial goals.
Key Clients: LandCorp The Sunday Times Perth Zoo Perth Now CCIWA Alinta Gas WARL
Led award-winning campaigns:
Agency Client Coordinator, Scoop Magazine, Perth
September 2008-April 2009
Marketing and Communications Officer, IPAA WA, Perth
January 2008-September 2009
Communications Associate, Scotia Capital, Toronto
March 2007-October 2007
Education & Certifications
Master of Marketing
RMIT University, Melbourne
Completed 2020
Bachelor of Commerce (BComm) & Bachelor of Arts (BA)
University of Western Australia (UWA), Perth
Majors in Marketing, English & History
AdSchool Certifications
The Communications Council
Account Management (DUX Award)
Foundation
Google Certifications
Google Academy
Google Analytics Individual Qualification (GAIQ) (Aug 2019)
Google Ads Fundamentals (Nov 2019)
Google Ads Search Certification (Dec 2019)
Voluntary Work
Marketing and Publicity Manager, Leading Youth Forward, Perth
March 2013-May 2014
Coordinated all internal / external publicity, events, advertising and marketing communication activities promoting the charity’s aims and community profile. Managed multiple tasks and designed an extensive marketing framework, social media strategy and brand-new website, including content. Wrote press releases, liaised with media stakeholders.
Teen Mentor, Leading Youth Forward, Perth
2011- 2014
Leader/Volunteer, Uni Camp for Kids, Perth
2002- 2012
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Campaign & Integrated Marketing Management
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Agency Account Management & Client Service
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Marketing Strategy
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Digital Marketing
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Content Marketing & Production
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Social Media Marketing, Strategy and Community Management
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Web Content Management & Development
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SEO & SEM/PPC/Google Ads
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Google Analytics Certified
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Project & Program Management
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Client, Stakeholder, Partners & Executive Relationship Management
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Copywriting
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Team Leadership, Mentorship & Coaching
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Problem Solving Skills
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Workflow, Production Process Coordination
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Budget & Resource Control
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Excellent Communication, Interpersonal & Presentation skills
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Data Analysis & Reporting
Key Skills
Highlights
Woolworths: Project managed the ‘That’s why I pick Woolies’ brand relaunch and the Woolworths Olympics campaign which yielded 31% uplift in incremental sales of promoted products during the campaign.
Toshiba Australia: Coordinated and produced the acclaimed ‘Made in 17 Hours’ and ‘Every Feature is Its Best’ retail campaigns, resulting in $42.5m in earned media.
Telstra: Led and developed successful advocacy campaign for ‘Real Time Data Alerts’ initiative, resulting in 1.2m activations.