About Me

STRATEGY DIRECTOR, FIREFLY 360, PERTH

April 2021-Present

Strategic & key account lead for numerous local WA clients, helping to connect business problems and challenges observed with solutions that help truly resolve them, regardless of the channel or approach required to meet objectives. Led, developed and managed all strategic, creative, account management and executional output for clients, developing strong relationships with internal/external stakeholders and third-party agencies to help create a more cohesive solution to each campaign. Unfortunately, the role is set to end prematurely given the imminent dissolution of the agency.

​

Key Clients: Buy West Eat Best, APM, Ability Centre WA

Freelance Senior Advertising & Marketing Consultant, Perth

November 2017-Present

I have worked for a variety of NFP organisations and start-ups including Silver Chain and Leading Youth Forward to provide strategic marketing recommendations and find opportunities to meet and excel business objectives.

 Digital Account Director (Contract), Rare Advertising, Perth

July 2017-November 2017

Coordinated digital marketing initiatives and provided strategic cross-channel integration, recommendations and opportunities to achieve objectives and accelerate business results Conceptualised and delivered custom social media and content engagement and growth strategies. Coordinated campaign financials, including budget, estimates, monthly forecasts and invoicing.

Selected Highlight:

• Consistently surpassed monthly KPIs by proactively executing numerous key projects and digital advertising campaigns across the portfolio, from initial scope and strategy through to creative production, delivery and performance analysis.

Social & Content Account Director (Contract), Publicis Media, Melbourne

October 2016 - March 2017

Managed all team strategic and creative output, production and administration across client portfolio. Professionally developed and mentored a team of interns and account executives. Developed strong relationships with internal and external stakeholders to help foster an integrated approach to each brief.

​

Key Client: Lion Dairy & Drinks

​

Selected Highlights:

• Led social and content strategy, campaigns and community management which exceeded all monthly targets for Lion Dairy & Drinks account which included 10 FMCG brands across the portfolio.

• Implemented monthly brand reviews and analysis tracking business performance against overall strategic objectives using measurement platforms such as Social Tools, Facebook Insights, and Google Analytics.

Freelance Advertising Account Director, Sydney

May 2016-September 2016

Coordinated national integrated campaigns and marketing strategies for clients including Kellogg’s (Special K and Sultana Bran) at JWT, Sydney as well as Woolworths at M&C Saatchi, Sydney. Engaged with internal and external stakeholders to foster new business opportunities and positive working relationships. Tracked and coordinated campaign finances including budgets, estimates, quarterly forecasts and invoices.

​

Key Clients: Kellogg’s, Woolworths

​

Selected Highlights:

• Project managed the ‘That’s why I pick Woolies’ brand relaunch and the Woolworths Olympics sponsorship campaign which yielded 31% uplift in incremental sales of promoted products during the campaign.

Senior Advertising Account Manager, Clemenger BBDO, Sydney

March 2015-April 2016

Key client contact who leveraged multiple media channels to develop successful national and global campaigns that achieved positive client results. Managed all financial aspects of client portfolio. Delivered post-campaign analysis and ongoing reporting to stakeholders using measurement tools such as Google Analytics.

​

Key Clients: Toshiba Australia & NZ, Telstra

​

Selected Highlights:

• Managed the highly-regarded ‘Made in 17 Hours’ and ‘Every Feature is Its Best’ retail campaigns for Toshiba Australia, resulting in $42.5m in earned media for the client.

• Campaign lead in developing successful global campaigns for Telstra, including the advocacy campaign for their ‘Real Time Data Alerts’ initiative, which resulted in 1.2million activations.

Freelance Senior Advertising Account Manager, Sydney

March 2014-March 2015

Managed integrated campaigns, business pitches and marketing strategies in local and national markets for Tier One clients, partnering with agencies including MediaCom, BWM Dentsu, Rapp (DDB Group), and Ogilvy Australia.

​

Key Clients: NBN Co, Westpac , Stockland

​

Selected Highlight:

• Produced several new national and international business pitches for Woolworths, Bayer and Nestle for MediaCom, praised by the CEO Mark Pejic as some of the agency’s best project collaborations.

Marketing & Partnerships Manager (Contract), Project3, Perth

August 2013-February 2014

Executed brand strategy development and extensive marketing, communications, advertising, and social media initiatives. Procured media collateral, and led acquisition and contract management of new sponsors.

​

Key Clients: Warren Jones Sailing (Kiteracing Oceanic Championships)    Volleyball WA

​

Selected Highlights:

• Elevated audience engagement and event patronage at the international Kiteracing Oceanic Championships event.

• Increased usability and functionality of all digital media and content, including social media strategy and implementation, content management systems (Wordpress) and online newsletters.

Advertising Account Manager, The Brand Agency, Perth

June 2009-February 2013

Developed and managed fully integrated campaigns and marketing strategies, and engaged multiple marketing channels to develop client brand, reach an evolving audience base, and elevate brand perception to support marketing and commercial goals.

​

Key Clients: LandCorp, The Sunday Times, Perth Zoo, PerthNow, CCIWA, Alinta Gas, WARL

​

Led award-winning campaigns:

• Perth Zoo’s ‘Find Your Animal’ (Radio), Perth Zoo ‘s ‘Elephant Art’ (Press and Outdoor).

• The Sunday Times ‘Weird Things Happen When You’re Bored’ (Press and Television) retail campaign.

Agency Client Coordinator, Scoop Magazine, Perth

September 2008-April 2009

Marketing and Communications Officer, IPAA WA, Perth

January 2008-September 2009

Communications Associate, Scotia Capital, Toronto

March 2007-October 2007 

Marketing and Publicity Manager, Leading Youth Forward, Perth

March 2013-May 2014

​Coordinated all internal / external publicity, events, advertising and marketing communication activities promoting the charity’s aims and community profile. Managed multiple tasks and designed an extensive marketing framework, social media strategy and brand-new website, including content. Wrote press releases, liaised with media stakeholders.