Perth Zoo: Ele Art
The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo’s Wildlife Conservation Action to help protect threatened species worldwide. This award winning outdoor and press campaign helped raise awareness of their artwork and increase overall sales.
OOH & Press
2010
Copyright: Perth Zoo
Agency: The Brand Agency, Perth
Please note that I do not claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Project Director.