©2019 BY KATHRYN HALL. 

Toshiba: Made in 17 hours

To promote the Toshiba Protege Z20T's category beating 17 hour battery life, we issued renowned Japanese artist Tomokazu Matsuyama a unique challenge: Create an entire exhibition from scratch on the 17 hour journey from Tokyo to Sydney, using only one fully charged Portege Z20T.


The new Toshiba campaign, 'Made in 17 hours', followed 'Matzu' in what was an epic challenge for the artist, and a daring demonstration of the Toshiba Portégé Z20t's battery life. Matzu began the challenge the second he unplugged the Ultrabook's power lead in Tokyo. He was then racing against the clock, and the battery life, to complete a cohesive body of work, whilst en route to Sydney to the opening of the exhibition at the Museum of Contemporary Arts to showcase all the artworks he created along the way.

Case Study

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Online Content Video

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Exhibition at the MCA, Sydney

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Print

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Digital

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Please note that I do claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Project Director.