Toshiba: Radius 12

With the world's first 12.5" Ultra HD 4K2K Technicolor® Certified display, serious power and revolutionary features, this prestigious 5-in-1 convertible has the best of everything for fingers on the pulse.

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The campaign used online content, radio and digital channels to promote the  computer and highlight it's various features,  showcasing a unique take on a somewhat traditional retail message.