Toshiba: Radius 12

With the world's first 12.5" Ultra HD 4K2K Technicolor® Certified display, serious power and revolutionary features, this prestigious 5-in-1 convertible has the best of everything for fingers on the pulse.

The campaign used online content, radio and digital channels to promote the  computer and highlight it's various features,  showcasing a unique take on a somewhat traditional retail message.

Full Online Video

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

30s Online Video

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Radius 12 30s Radio -
00:00 / 00:00

30s Radio

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Digital & Mobile Display

2015

Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney

Please note that I do claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Project Director.

©2019 BY KATHRYN HALL.