Toshiba: Radius 12
With the world's first 12.5" Ultra HD 4K2K Technicolor® Certified display, serious power and revolutionary features, this prestigious 5-in-1 convertible has the best of everything for fingers on the pulse.
The campaign used online content, radio and digital channels to promote the computer and highlight it's various features, showcasing a unique take on a somewhat traditional retail message.
Full Online Video
2015
Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney
30s Online Video
2015
Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney
30s Radio
2015
Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney








Digital & Mobile Display
2015
Copyright: Toshiba AU & NZ
Agency: Clemenger BBDO, Sydney
Please note that I do not claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Project Director.