©2019 BY KATHRYN HALL. 

Woolworths: Olympic Games Campaign

Woolworths promoted its sponsorship of the Australian Olympic and Paralympic teams with a series of new ads focusing on the idea of “how do you grow a champion?”

The campaign features water polo player, Holly Lincoln-Smith, basketballer Joe Ingles and wheelchair rugby player Ryley Batt, draws a parallel between nurturing and developing athletes with growing fresh food.

It ends with the tagline “Over 500 home-grown Aussies have been picked to do us proud at Rio and at Woolworths we’re proud to be picked as the fresh-food partner”.

The 60-second spot is supported with two 30-second ads profiling Ingles and Batt  with the spots depicting the athlete’s formative years ahead of being “picked for Rio”.

Woolworths also delivered messages of well wishes on YouTube to the Australian Olympic and Paralympic athletes competing in Rio using Google Moment Targeting, and became the first brand worldwide to use this technology.

The campaign was released across national TV, cinema, radio, press, social, digital and out-of-home.

Campaign Summary Video​

2016

Copyright: Woolworths 
Agency: M&C Saatchi, Sydney

Please note that I do claim ownership of the material which belongs to the individual client, nor do I claim any credit to the creative idea. The inclusion of these case studies are merely to show my capabilities as an Advertising/Project Director.